The
iFit technology that is equipped on compatible Icon treadmills and elliptical
trainers automatically controls your workout by programs designed by personal
trainers. If only they could do the workout for you. "How
does work? iFIT.com uses technology to interactively control your fitness equipment.
Digital cues are sent from the iFIT.com web site, compact discs, and videos to
vary resistance, speed, and incline functions according to workouts developed
by our iFIT.com personal trainers." This
is a great marketing ploy. After you have dished out hundreds of dollars for fitness
equipment, Icon sells you a monthly subscription to get "custom design 8-week
Aerobic, Strength Training and Nutrition & Meal Programs based on your individual
needs and goals." This
is an example of why Icon is the #1 fitness equipment business. |